"Parents based in North London is looking for an extraordinary and skilled tutor to assist their youngest child on his first steps to growing into an English gentleman."
When reading this listing, you might easily miss the term "beginning" as simple a turn of phrase.
But, it could be the most significant element of this unusual job advert, as it attempts to find a mentor for a 12-month-old.
Many of responses have now been sent in since the anonymous family posted their search for the highly paid tutor, who must be "someone very special".
Over the last few weeks, the listing has gained interest across the press, with numerous asking why?
Forward-Thinking Method
A tutoring expert, head and founder of Tutors International, which is assisting the family in their search, said that notwithstanding early doubt, he viewed the plan "far sighted", and "advanced".
When he consulted the family, he noted they recognized the unconventional nature of their request, and how early in age their son is.
Nevertheless, they explained that they "were unwilling to delay any longer" to engage a tutor, as they had waited until their older child was five, and by that point "cultural bias had by then taken hold".
What precisely does the family refer to by "cultural bias"?
It's "all-encompassing", the expert replied. "The manner you eat, how you speak".
He stated the firstborn had absorbed "extremely delicate, non-verbal cues" from the family, and had assumed their cultural norms. The family informed him they did not want this pattern to recur with their younger child.
The strategy: To bring in a UK tutor, who needs to speak with Received Pronunciation, to influence the baby from day one.
Osmotic Learning
"A great deal of the education at the beginning here is somewhat osmotic," said the expert.
It's by means of this natural absorption that the family are aiming the child will pick up the British traits they want to cultivate.
Adam explained the tutor needed to be somebody who studied at "the appropriate educational institutions – the same kinds of schools as the family plan to send their son to".
"The instructor just has to be the suitable individual, they'll be performing things they don't even know they're doing, just naturally," he added.
Money No Object
The family informed Adam the selected educator should preferably also have familiarity of or enthusiasm in equestrian activities, winter sports, creative fields and instrumental training so as to influence the child in a broad spectrum of interests.
More than that though, he said the family wanted the tutor to enrol the child on a range of lessons so the child would be "pony-riding and picking up an tool by the time they are about three years old".
In the family's view, guiding their son develop into a "British gentleman" will result in success and create opportunities.
"For all the advantages and disadvantages of that, because it's certainly a social class indicator," he comments.
Yet, in spite of all this instruction in "UK identity", might the child adopt so-called cultural influence from the multicultural family he lives with in any case?
"Certainly", replied the CEO. "They understand this might not succeed, but they've merely embraced the attitude of, 'we should try and let's go as quickly as we can', because the price of it is not a concern," he explained.
Idealistic and Unrealistic
A number of in the tutoring industry who have these reservations.
Another CEO, chief executive of a tutoring service, who also offer personal educators, commented that "the process of becoming bicultural, or indeed, forming one's identity, is something that must be experienced personally, not manufactured."
The expert explained that he had emigrated from Asia to the Britain at the period of 7 years old, and had been brought up knowing and living two backgrounds. He went on to study at the University of Cambridge.
"The concept that one individual can function as a embodiment of UK identity, a person who can possibly transfer the attributes of a English gentleman to a 12-month-old child, seems to me optimistic and unrealistic," he commented.
"From my perspective, employing a quintessentially UK tutor from early childhood will not instantly create the outcome they desire.
"I did not have that kind of mentor, and yet I have been privileged enough to live numerous of the situations they aspire for their son."
He continued: "The fact is, personal identity cannot be forced from the outside influences; it must be embraced, and it must come from within."
Purchasing UK Culture
Naturally, UK identity is something the expert believes can be educated – and sold.
"In my view the reality that the international society holds us in this respect is something that we should be cherishing|valuing|appreciating
