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Sunday, October 11, 2026
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TikTok Provides Users Power to Reduce Artificial Intelligence-Made Content in Their Feeds

The platform is rolling out a updated setting that allows them to reduce the amount of artificial intelligence-produced content appearing in their timelines. This move comes as the platform revealed that it now features over 1 billion AI videos.

Testing and Rollout

This change is in a pilot phase over the coming weeks before a widespread release. This advancement comes amid a surge in AI-generated material, spurred by emerging video-generation tools.

The Broader AI Trend

Studies have shown that approximately a tenth of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A considerable share of this material is classified as mass-produced AI material, a phrase for inferior, mass-produced content that is frequently illogical or surreal.

Based on user feedback that a lot of users appreciate content created using AI tools, ranging from digital art to science explainers, and we intend to give people the ability to adjust the amount of that, according to their own preferences,” commented a spokesperson.

Scale of AI Content

TikTok disclosed that there are now over a billion videos on its service labeled as made with AI. In total, more than 100 m videos are added to the platform every day, making AI-generated material a limited portion of its complete catalog.

Customizing Your Feed

Viewers will be capable of decrease or raise the amount of AI content they view by opening the “manage topic” option in the app and choosing the AI content topic. Additional categories that are already be adjusted under the setting encompass current affairs, fashion, cosmetics, and movement.

Platform Guidelines

Its policies mandate creators to identify convincing AI-made content, and it prohibits malicious AI impersonations of celebrities or crisis events. Any realistic artificial content that is not labeled can be taken down under its terms of service.

Additionally, the service will henceforth add an artificially created tag to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This action is designed to help prevent users from seeking to circumvent the disclosure requirement.

Educational Initiatives

The platform is also establishing a $2m AI literacy fund for specialists and organizations to develop informative material about using AI responsibly. This project will assist charitable organizations focused on educating computer science.

Platform Protection

The platform has justified its moderation strategy, following debate over plans to make redundant a large number of safety staff in Britain. It is expected to reduce a significant number of roles in its user protection department in London, with labor groups and digital protection specialists expressing worry that staff are being displaced by automated systems.

A company official explained that human moderation would continue to be important, but automated tools can protect employees by eliminating the most graphic content before it is viewed by people. The company announced a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to the use of its AI tools.

“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a extensive automated help is making a difference work at speed.”
LC
The writer

Logan Cain

A British travel writer and cultural enthusiast with a passion for uncovering hidden gems across the UK, sharing personal experiences and local insights.

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